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DIGITAL MARKETTING FULL COURSE

                                              What is digital marketing?

Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet to promote products or services. It leverages digital channels such as search engines, social media, email, websites, mobile apps, and other digital platforms to reach and engage with target audiences.

Key components of digital marketing include:

  1. Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase visibility and organic (non-paid) traffic.

  2. Content Marketing: Creating and distributing valuable content (such as blog posts, articles, videos, and infographics) to attract and engage a target audience.

  3. Social Media Marketing: Utilizing social media platforms (like Facebook, Twitter, Instagram, and LinkedIn) to connect with audiences, build brand awareness, and drive traffic and engagement.

  4. Email Marketing: Sending targeted messages and promotional content via email to nurture leads and retain customers.

  5. Pay-Per-Click (PPC) Advertising: Placing ads on search engines or social media platforms and paying a fee each time the ad is clicked. Common platforms include Google Ads and Facebook Ads.





  11. Affiliate Marketing: Partnering with other businesses or individuals to promote products or services in exchange for a commission for sales generated through the affiliate's referral.

    1. Influencer Marketing: Collaborating with influential individuals on social media to promote products or services to their followers.

    2. Marketing Automation: Using software platforms and tools to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing.

    Digital marketing offers businesses various advantages, including a wider reach, better targeting capabilities, real-time data tracking and analytics, cost-effectiveness, and the ability to personalize marketing messages for different audience segments.

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